Miranda Lambert: American country music singer-songwriter who has achieved great success and critical acclaim throughout her career. The Wildcard Tour presented an electrifying experience for fans, featuring a combination of high-energy performances, heartfelt ballads, and a celebration of Lambert's remarkable career.

The Wildcard Tour features a lot of new and some returning classic songs. They wanted a body of options that featured graphics for some of the new songs and highlighting some of the new singles from the album. They wanted typography heavy designs and some that feature some illustrations that highlight the feel of Miranda’s music.

When tackling this design brief we looked at the trends of shirts that were selling in her previous tours as well as similar artists that were selling merch that tour season. We found that there was a clear market for cute, simple illustrations and colorful animated text. We focused on song titles and lyrics that created a strong visual and fun spacing for the designs.

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