Luke is the country superstar who knows how to turn any event into an unforgettable party, now bringing that party to downtown Nashville with his new bar 32 Bridge. Luke Bryan is known for creating country music hits throughout his career, he has now set his sights on providing a place to kick back and grab a beer.

Working with the Luke Bryan team, we wanted to focus on the logo, and creating some merchandise that would reference his greatest hits. They wanted a body of options that featured graphics for some of his classic songs but mostly highlighting the bar and the logo to drive traffic to the new location.

Creating work that highlighted themes of Red White and Blue, hit songs, and the bar's name were the main focus. Knowing the bar would be located on the main strip in Nashville, we wanted the content to hit with Music City and that of the south.