BERRY BOOST is a health bar that packs the goodness and flavor of berries into a quick snack bar that delivers health into every bite. They focus on simple ingredients that taste good and are good for you

The company wanted to create a logo that had a fun interactive icon that they could play with and build the visuals around. They also wanted to create packaging with the idea around their simple ingredients list that stood out from other brands. They wanted a strong visual to be the driving force, but liked the simplicity of other brands like Cliff, Kind, and Larabars.

In approaching this project, I looked at the competition that they liked and sought to differentiate them while keeping the simplistic core of what they showed. I went with a photographic background to get a clear message and identification of the product then used the simple color palette to tone everything back from the one visual.